Marketing EDA by Daniel Payne

My Value

I will accelerate your EDA business success with marketing and training services like:

Verilog Training Competitive Analysis Data Sheets Go To Market Plan Lobbying Pundits Marketing Requirements Packaging

Positioning Pricing Roadmaps Sales Training Surveys White Papers

My work can be conducted in stealth mode or out in the open to fit your project. Read my bi-monthly article at XrossTalk Magazine.

Blog at

Guest Blog from Nanette Collins and Lee Wood on DAC 2009
Readers of this blog –– Daniel Payne’s EDA Thoughts –– were recently treated to a look back on DAC in his blog post “DAC Transitions over Time.”  Daniel’s been attending since 1987 and reports on all of the ways in which he’s seen the conference evolve since then. As we head toward this year’s DAC, now [...]
What is Cadence R&D Up To?
Have you ever wondered what an EDA company is thinking about building or actually doing in R&D? I’ll have a chance to speak with either Chi-Ping Hsu, Senior Vice President of Research and Development for the Implementation Products Group or Nimish Modi, Senior Vice President of Research and Development for the Front End Group. I’m rather curious [...]
Saving Time and Money with SaaS for EDA
What if I could save you 50% on your $1M annual budget of EDA tools, IT infrastructure and CAD group expenses? Would you be interested? Today I had a briefing with Vishal Kapoor at Cadence to learn more about their SaaS story. Over the past 8 years the services group at Cadence has been working closely [...]
DAC Transitions Over Time
My first DAC trip was 1987 when I worked for Silicon Compiler Systems as a corporate Application Engineer.  My focus was on the demo suites and getting my just-compiled version of software to actually run the live demo to showcase new features. Computer hardware like the MicroVAX was not that reliable, so just surviving the [...]
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