Marketing EDA by Daniel Payne

My Value

I will accelerate your EDA business success with marketing services like:

Competitive Analysis Data Sheets Go To Market Plan Lobbying Pundits Marketing Requirements Packaging

Positioning Pricing Roadmaps Sales Training Surveys White Papers

My work can be conducted in stealth mode or out in the open to fit your project. Read my bi-monthly article at XrossTalk Magazine.

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Flomerics Accepts Mentor Bid
Mentor’s latest cash offer was accepted today by the board at Flomerics. It’s likely that the Flomerics CEO and vocal staff will not make the transition into Mentor. I can see how the Mentor sales team could sell the Electronics Cooling tools, maybe even some of the Engineering Fluid Dynamics tools, but not the Building Heating and [...]
IP Presentations from DAC
ChipEstimate.com has archived all of the IP presentations in PDF from DAC called IP Talks. Companies include: Algotronix ARM Cadence CAST CebaTech Common Platform Denali Dolphin Elliptic eSilicon Impinj IPextreme KiloPass Mixel MoSys PLDA Rambus TakeCharge Sidense Synopsys True Circuits TSMC Virage Logic Wipro
64 Brief DAC Videos
David Heller taped 64 brief videos at DAC this month, ranging from 48 seconds to well over 4 minutes. His guest speakers all work at EDA companies that exhibited at DAC, from start-up Analog Rails to giant Synopsys and everything else in-between. I first met David at Viewlogic in the 90’s, and I’ll never forget the [...]
Flomerics said no, twice!
Mentor just extended their cash offer to buy Flomerics at a value of just 1.2X historic revenue, however they still don’t want to be acquired. Good for them! Let’s see if Autodesk comes to the rescue of Flomerics. Flomerics has only one niche product for PCB designers and the rest of their product line is outside of [...]
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